Advertising campaign on social networks is essential today to reach a large qualified target and benefit from greater notoriety. Each social network has many targeting and segmentation criteria, allowing companies to target prospects. If you opt for advertising on Facebook, you must hire a social media marketing agency, know that it is an effective service for your marketing strategy.

Benefits of putting ads on social media

Advertising on Facebook is a good solution for businesses, allowing them to reach many audiences at a lower cost. Advertising campaign allows real-time statistics to be produced during your campaigns. When you put an advertising link or banner online, the price is evaluated based on the number of clicks.

You will then be able to assess the traffic generated by your campaigns and adjust them and your commercial actions according to the results. More practical, you will also be more responsive on Facebook than through traditional media.

For small businesses, it will be an interesting advantage to opt for this solution because it offers real transparency in terms of costs. You can set-upstream the amount you want to invest according to your chart of accounts and your objective. Finally, creating your account is free and will allow you to optimize your digital presence towards conversational spaces to bring you closer to your customers.

How to create an advertising campaign on Facebook?

If you want to improve your visibility through social media, you will need to have a social page. First, go to the Facebook ad creation space and click on “Create a campaign”. Then choose your marketing goal. Then, select your audience.

In order to distribute your advertising space, you must choose between the right column or the news feed of the desktop or mobile version, Instagram, as well as the Network audience. If you want Facebook to determine your placement, click on “automatic placements”. Then, please define your budget and the broadcast period of your advertising campaign. A little advice! For newbies, start with a small budget, experiment, and then increase the budget little by little.

Remember to choose an advertising format that will impact the objective of your campaign. This could be single images, single videos, a slide show, a collection or a carousel, a format for presenting several products.

Finally finalize your ad by inserting the URL of the landing page of your website. Then, fill in the title of your advertisement, copy and paste the written text that you will then adjust. To add a video or an image, press the corresponding button, and select an image or video. Before uploading your image, it is recommended that you set the size between 1200 x 900 pixels, 1200 x 628 pixels, and 254 x 133 pixels: a collection or a carousel, a format to present several products.

Finally finalize your ad by inserting the URL of the landing page of your website. Then, fill in the title of your advertisement, copy and paste the written text that you will then adjust. To add a video or an image, press the corresponding button, and select an image or video.

Before uploading your image, you recommended that you set the size between 1200 x 900 pixels, 1200 x 628 pixels, and 254 x 133 pixels: a collection or a carousel, a format to present several products. Finally, finalize your ad by inserting the URL of the landing page of your website. Then, fill in the title of your advertisement, copy and paste the written text that you will then adjust. To add a video or an image, press the corresponding button, and select an image or video. Before uploading your image, you recommended that you set the size between 1200 x 900 pixels, 1200 x 628 pixels, and 254 x 133 pixels. Press the corresponding button and select an image or video.

Before uploading your image, you recommended that you set the size between 1200 x 900 pixels, 1200 x 628 pixels, and 254 x 133 pixels. Press the corresponding button and select an image or video. Before uploading your image, you recommended that you set the size between 1200 x 900 pixels, 1200 x 628 pixels, and 254 x 133 pixels.

How to make an advertisement effective?

Marketing advertising works when you bring maximum value to the user through a special offer, a free guide to download, or a discount. Then use virality levers by avoiding classic advertising messages and play on emotions. The best practices of posting on Facebook apply to your ads. Make your ads attractive and engaging. Then, make people want to click, like, and share by using clear “call-to-action” on your texts and images. Your ad will be inserted in the news feed, and thanks to the best click-through rates, your ad will be served by Facebook, and your cost per click will drop. To be quickly decipherable, choose bright colors, simple shapes, and small visuals.

Finally, you have to get a better understand of the basic aspects of an advertisement campaign. And how are useful advertisement campaigns for your brand awareness and social interaction? If you like, the article must share it with others.

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